Why You Shouldn’t Trust the Best Growth Marketing Agency
Short Answer:
Any growth marketing agency that doesn't know your business, does not know if they are they best growth marketing agency for you. Don't choose a growth marketing agency just because they show up on Google as "the best".
More information on what to look for when choosing a growth marketing agency
Do they Set Goals for Their Clients and Achieve Them?
Growth marketing agencies set goals. Usually these goals fall into one of seven categories:
- Visibility
- Visitors
- Leads
- Customers
- Revenue
- Audience
- Promoters
These are the seven marketing factors that identify if a business will grow. If a growth marketing agency has a history of improving these seven factors for businesses like yours, they are probably a good fit for your business too.
Does their workflow fit with yours?
Hiring a growth marketing agency should feel like a partnership. This is different from work with many other kinds of agencies. Many agencies are looking for a project you want help fulfilling. They just need a set of requirements or a punch list and a budget.
Working with a growth marketing agency should be a partnership. A growth marketing agency is not focused on delivering one specific webpage, video, or social media campaign. A growth marketing agency is focused on moving specific key performance indicators (KPIs) which can respond to any number of campaigns and creative endeavors. Creating these campaigns means working together to identify what matters now to your business, what does it mean to be "on brand", and what resonates with your target audience. The right growth marketing agency will meet with you regularly (at least once every two weeks) and fit into your schedule and your work needs.
What is a Growth Marketing Agency?
Growth marketing agencies identify specific measurable key performance indicators for their clients and design campaigns to grow those specific numbers.
Usually, the most important key performance indicators are the following:
- Visibility
- Visitors
- Leads
- Customers
- Revenue
- Audience
- Promoters
Adam Singer began programming for the World Wide Web in 1998 while working as an Informational Specialist for the Bureau of National Affairs, a Fortune 500 publishing company based in Washington, DC. In 2001 Adam became the Marketing and Communications Director for Jetro Platforms, a server-based computing software manufacturer. In 2011 Adam founded AJ Singer Studios, an Internet Marketing company based in Savannah, GA. In 2015 Adam formed Ability SEO as a full service marketing agency specializing in using SEO, social media, and e-mail marketing to get more visitors, leads and customers
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