List every time your expect a prospect to "touch" your company. The first touch might be they hear about you from a friend. The second touch might be when they go to your website. The third touch might be when they call you. Etc.
Consider how you can use video to make that touch better, richer, and more compelling.
Link to my full talk on Getting Started with Inbound and Video Marketing Here: https://www.facebook.com/rabbi.a.singer/videos/10160909099175521/
Link to slides here:
https://www.slideshare.net/rabbiasinger/what-every-business-needs-to-know-about-video-marketing