The Scientific Website
The scientific method changed everything...except maybe marketing.
Francis Bacon's innovative way to catalog and organize cause and effect enabled humanity to reach the moon, achieve self-government, and enable each generation to live longer than the last. It's simple really: state a hypothesis, identify a way to test it, carefully document the results of your test, analyze the results of your experimentation, and draw conclusions.
Why should building a website be treated any differently than anything else in the realm of science? We should make a hypothesis for what the website will achieve. We should identify a way to test those achievements. We should document the results of our test, analyze those results and draw conclusions.
What will your new website achieve? What will your marketing achieve? How will you measure it? How will you analyze it? And how will you learn and apply the results of that analysis?
Your Articles Need SkimCatchables
Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit!
Topic #How to build a better websiteAdam Singer began programming for the World Wide Web in 1998 while working as an Informational Specialist for the Bureau of National Affairs, a Fortune 500 publishing company based in Washington, DC. In 2001 Adam became the Marketing and Communications Director for Jetro Platforms, a server-based computing software manufacturer. In 2011 Adam founded AJ Singer Studios, an Internet Marketing company based in Savannah, GA. In 2015 Adam formed Ability SEO as a full service marketing agency specializing in using SEO, social media, and e-mail marketing to get more visitors, leads and customers
Leave us
a Comment!