You've probably seen the videos. People doing creative dances in their living rooms, lip syncing to popular songs, or just showing off a cool new product. Welcome to TikTok. With over 800 million active monthly users, TikTok is one of the hottest social media platforms right now. But should your flooring store be on TikTok? Let's take a look at the pros and cons.
There's no doubt about it, TikTok is a powerful marketing tool. Thanks to the platform's algorithm, videos have a good chance of being seen by people who are interested in your products or services. And because TikTok is still fairly new, there aren't as many businesses on the platform as there are on Facebook or Instagram, which means you have less competition for views.
In addition, TikTok users are highly engaged. The average user spends 52 minutes per day on the app, which gives you plenty of opportunities to reach them with your content. And since 65% of TikTok users are under the age of 30, you can use the platform to target a younger audience that may not be reached through traditional marketing channels.
Of course, there are also some drawbacks to using TikTok for your business. For one thing, it can be tough to stand out on the platform unless you're creating truly original content. With millions of videos being posted every day, it's easy for yours to get lost in the shuffle if it's not catchy or attention-grabbing enough.
Another downside is that you need to be prepared to commit time and resources to posting regularly. Because TikTok is all about short videos, you'll need to shoot and edit multiple videos every week if you want to maintain a presence on the platform. If you're not prepared to make that kind of commitment, TikTok might not be the right social media platform for you.
So, should your flooring store be on TikTok? It depends. If you're willing to create digestible content regularly and don't mind putting in the effort required to stand out from the crowd, then yes—TikTok could be a great way to reach a wider audience and promote your business. However, if you're not prepared to make a long-term commitment or don't think your business' products would lend themselves well to video format, then you might want to stick with other social media platforms like Facebook or Instagram.