sales
Do Salespeople Still Matter in 2018? Understanding the Buyer’s Journey
It's 2018. What role do salespeople have in the Internet age, and how has the role of sales changed?
Make Things Better
customer relationship
What is a CRM?
Customer Relationship Management is an essential feature of a business communicating with a consumer and learning from the interaction.
Masters of Scale
Expect No And Prepare: What I Learned from Bevel Razor's Tristan Walker
Rejection will not matter as much if you figure out your competitive differentiation; or, why are you better for a job than anyone else?
Inbound Marketing
A Star Wars Inbound Campaign
Star Wars and inbound marketing actually have more to do with one another than you may think!
podcasting
What I Learned from Netflix’s Reed Hastings
Building an effective culture begins with the first employee––you––and continues with everyone you hire. Make sure everyone is buying in.
podcasting
What I Learned From Facebook’s Mark Zuckerberg
Mark Zuckerberg began coding as a child, but his defining characteristic is an acceptance of imperfection. Make a mistake and embrace it.
social media marketing
Why Your Company Needs a LinkedIn Account: LinkedIn Marketing
If you want to increase leads and sales, creating a LinkedIn Company account is a good idea. LinkedIn marketing in 5 reasons.
buyer personas
What I Learned From PayPal’s Peter Thiel
Reid Hoffman interviews Peter Thiel about achieving escape velocity in the marketplace. Competing is for avoiding competition.
business blogging
What Every New Business Should Have Online
Starting your own small business is a daunting task. Follow this simple list of what your small business should have online to get started!
Content Marketing
Identifying an Audience
Your marketing is only as good as your ability to identify your audience. Learn more about audience stages.