Don't worry Kevin, I promise I'm going somewhere with this (Image from https://imgflip.com/i/14ofkr)
Somewhere someone is looking for the service you provide. If they weren't you probably wouldn't be in business, and probalby wouldn't be reading this. So why haven't they found you yet? More importantly, what can and should you do to get found? I'm so happy you asked :). Let's talk about how to blog for business. Read on...
Here are some tips to help you get found and get attention from the people looking for your services right now:
You’ve got their attention, what now? How to Blog Even Better
The ultimate question in blogger marketing. How do I turn my readers into customers? By subtlety and offering introductory services based on the demands your blog creates.
Business blogs do not trick customers into being customers! They don’t need to!
Through the use of consistent content production, when a blog has gained a base of returning viewers, most if not all business will be done through their own initiative! The writer has already created a level of curiosity, and a desire for more exclusive information.
The most efficient way to utilize this demand is a “call to action”. A product displayed only once per post as a continuation of the information on the blog.
An extremely popular blog having grown through this technique is www.videocopilot.net., Initially a source of free tutorials on visual effects and other techniques for filmmaking, eventually the creators began adding a small advertisement for a well honed package of more professional tutorials.
It’s with this technique that the free to read posts give the content creator credibility in their knowledge as well. Everyone wants to buy from an experienced professional!
I have something EVERYONE needs! I need to be seen!
Naturally! While consistent submission of content is a great influence in viewership, we can’t forget simple visibility! Which brings up the final and very imperative part of a successful blog; search engine optimization
Search engine optimization (or SEO) is the ability to make a piece more applicable and apparent in a search based on relevant questions. The most effective way of optimizing your post is to use a keyword or long tail keyword and put it in all of the most viewed pieces of the post (the body, the meta description, the url), without over-doing it. No one wants to hear the word "shoe salesman" 50 times in one paragraph! The best way to avoid this is by using variations of the keyword throughout to mix it up!
To learn more about SEO in particular, check out the ebook from AJSinger Studios, FREE:
Have links in your blog to other blog posts and information they will find useful.
With these techniques, any business blog can quickly get off the ground and collect followers! As with any other business endeavor it needs constant checking and editing, but the benefit of public acknowledgment is one of a priceless value! Happy blogging!