Most people don't even bother to show up.  The ones who do are often late and often unprepared.  

But the real problem is that showing up once isn't nearly enough. In order to really make a difference, you need to show up over and over again, even when no one else is looking.

This is a real challenge for most brands trying to develop an effective strategy for any internet platform.  Building a webpage once is almost never enough to show up on Google.  Posting once on Instagram is almost never enough to make an impact, even if your one post goes incredibly viral.  To build the kind of audience that trusts you enough to listen, you need to show up often.  But it's not really enough just to show up.  You need to be on time, and you need to be ready to play the game your audience wants to play and offer insight in how to play it better.  

Show up, on time, dress to play and to make a difference over and over again, and eventually the results just might be remarkable.